A&H Getting It Done

Client : Arm & Hammer

I was tasked in creating some creative visuals for Arm & Hammer for their Animal Nutrition campaign. The goal was to illustrate the life cycle of the animals and their race to the finish line. To achieve these results, concept art illustrations were first presented to the client for feedback. Once approved the image was built out using CGI and Matte Painting techniques.

Art Direction : Richard Roberts
Illustration : Dean Cook
Retouching & Compositing : Richard Roberts
CGI : Tony Rivera
Concept Art : Jonathan Powell